Small Business For Dummies (For Dummies (Business & Personal Finance))
Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to:
- Make sure that small-business ownership is for you
- Find your niche and time your start-up
- Turn your ideas into plans
- Determine your start-up costs
- Obtain financing with the best possible terms
- Decide whether or not to incorporate
- Make sense of financial statements
- Navigate legal and tax issues
- Buy an existing business
- Set up a home-based business
- Publicize your business and market your wares
- Keep your customers coming back for more
- Track cash flow, costs and profits
- Keep your business in business and growing
You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest. From the Back Cover The fun and easy way to be your own boss and run a successful business Want to start a small business — or energize the one you already have? This practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating financing to hiring the right people, balancing the books, and planning for growth. You'll ramp up your management skills, develop a marketing strategy, keep your customers loyal, and more! Discover how to: Obtain financing Make sense of financial statements Navigate legal and tax issues Set up a home-based business Buy an existing business About the Author Jim Schell: Contrary to what some people may think, Jim has not always been a grizzled veteran of the small-business wars. Raised in Des Moines, Iowa, and earning a BA in Economics at the University of Colorado, Jim served in the U.S. Air Force in Klamath Falls, Oregon. Jim’s entrepreneurial genes eventually surfaced when he and three Minneapolis friends started The Kings Court, at the time the nation’s first racquetball club. Two years later, Jim bought General Sports, Inc. After another two years, he started National Screenprint, and, finally, he partnered with an ex-employee in Fitness and Weight Training Corp. Each of the start-ups was bootstrapped, and each was privately held. For several years, Jim involved himself in the management of all four businesses at the same time. His third business, National Screenprint, ultimately grew to $25 million in sales and 200 employees. From AudioFile Good value Good, solid start to exploring the business owner's world Excellent Resource!Product Details
Editorial Reviews
Use the latest technology to improve performance
Eric Tyson, MBA: A personal financial writer, lecturer, and former financial counselor, for the past two-plus decades Eric has been his own boss. He works with and teaches people from a myriad of income levels and backgrounds, so he knows the small business ownership concerns and questions of real folks just like you.
After toiling away for too many years as a management consultant to behemoth financial-service firms, Eric decided to take his knowledge of the industry and commit himself to making personal financial management accessible to everyone. Despite being handicapped by a joint BS in Economics and Biology from Yale and an MBA from Stanford, Eric remains a master at “keeping it simple.”
An accomplished freelance personal-finance writer, Eric is the author or coauthor of numerous other For Dummies national bestsellers on personal finance, taxes, investing, and home buying, and is a syndicated columnist. His Personal Finance For Dummies won the Benjamin Franklin Award for Best Business Book.
Eric’s work has been critically acclaimed in hundreds of publications and programs, including Newsweek, The Los Angeles Times, The Chicago Tribune, Kiplinger’s Personal Finance Magazine, The Wall Street Journal, Bottom Line Personal, as well as NBC’s Today show, ABC, CNBC, PBS’s Nightly Business Report, CNN, FOX-TV, CBS national radio, Bloomberg Business Radio, and Business Radio Network.
Relocating to San Diego, Jim began a long-simmering writing career, authoring four books (The Brass Tacks Entrepreneur, Small Business Management Guide, The Small Business Answer Book, and Understanding Your Financial Statements) and numerous columns for business and trade magazines.
An intimate guide to small business goes beyond the economic issues to address the lifestyle and personality factors that can make small business owners ecstatic or miserable. The authors describe the pros and cons of many types of small business and understand the personal experience of managing these types of enterprises. Their thinking will force prospective entrepreneurs to look closely at their preferences and tolerances. These are experienced writers who know what theyre talking about. The razor-sharp abridgment of this second edition has no gratuitous thoughts or undeveloped ideas. Brett Barrys angular, no-nonsense tone is always enjoyable. Here he sounds riveted to the authors intentions and ideas. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, MaineCustomer Reviews
Loved this book. Actually used it to homeschool, since it's so simple and laid out nicely. I specialized in small business while I was in college, belonged to an entrepreneur group, and worked in a small business incubator for startups. It had a lot of nice tips and tricks for the real world. And I don't know too many small business people that have a lot of time to read, so this is convenient--easy to pick up and reference.
I've been dabbling with the idea of buying a small business for years. I purchased this book to help me get started. Like all "For Dummies" books, it's written in a way that makes the content very approachable. Every page contains good, solid advice that would cost thousands of dollars to get through a consultant.
Small Business for Dummies is an excellent resource for those getting into small business or testing the waters before making that decision. Lots of great information and written well.
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