Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.Product Details
Editorial Reviews
From the Back Cover
Develop an Integrated, Successful Social Media Strategy
A Step-by-Step Guide
Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.
Develop and effectively pitch a successful social media campaign inside your company
Learn how to become a genuine Social Web participant
Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers
Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel
Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more
Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony
Learn best practices for launching your social media program and measuring the results
You'll also find:
A comprehensive look from the savvy marketer's perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed
Straightforward tools for building social media into your current marketing program
Real-world case studies that illustrate successes to learn from and mistakes to avoid
About the Author
Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.
Customer Reviews
Game changing book for sure!
I was very satisfied with the nuts and bolts details in this book.The action steps led to measurable results for me and I could see them just as described in the promo for the book. It was everything I expected and had bonus resiurces and historical background as well. This book is a must for any web professional or if you just want to learn about social networking.
A Good Book and Great Responsive Author - www.gjcae.org
I had been on the waiting list of Amazon.com for over 3 months waiting for this book to be released and it is exactly what I hoped for. I'm actually only 108 pages through it now as I "peeked" at all the self help guides that the author has in the appendix. I want to jump right in and get it going but Dave's advice to take your time and learn the hows and whys is so important.
I was not looking for a social commentary on social media but wanted to know the ins and out, nuts and bolts, on how to implement a successful marketable strategy and this book does it.
Only this morning I actually went to the blog and sent an email to the author, Dave, and was surprised that within a few minutes he had responded . Talk about getting more than a book!!
What is so engaging is the author is energetic, evangelistic in his zeal to help others, and willing to share to make this journey easier for others to follow. It's a step by step guide for an emerging dynamic field which is affecting us now and will do so far into the future.
I'm glad this book exists and is so affordable and even happier the author is willing and able to help us along.
Bob Johnson
A practical guidebook that not only explains social media marketing but shows you step by step how to make and implement a plan.
My first impression on thumbing through "Social Media Marketing: An Hour a Day" is that Dave Evans has not just crafted a well-written, practical marketing book but a textbook. I have no doubt you could take this material straight into a college classroom and use it to teach a course. (And I hope someone does just that.)
I've had the privilege of meeting the author through Social Media Club Austin, and I can assure readers that over the course of many conversations with Dave I have found that he is not someone who has recently jumped on the social media "buzzwagon" but is someone who thoroughly knows his subject and can explain it in an understandable fashion.
Give Dave Evans an hour of your day, and in three months you'll have created a complete social media marketing plan. I'd say that's well worth the price of the book!
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